Jongno-gu is the historic heart of Seoul, containing Gyeongbokgung Palace, Bukchon Hanok Village, and Insadong's antique street. The area balances ancient and modern — traditional Korean restaurants, teahouses, and street food vendors operate alongside contemporary galleries and specialty coffee shops. Eating here feels like a connection to centuries of Seoul food culture.
EAT
EATWaited about 30 minutes to get in, which shows how popular this place is. The bagel display looks great with lots of variety. Interesting history behind the bakery. Worth visiting to try the bagels. Coffee was average. Nice display, but the seating area is very small and limited.
Great bagels. Got the cheese and garlic bagel, and the mushroom soup. Came right at opening at 7am and only a minor wait (which is still kind of nuts and shows how popular this place is)
The cheese honey bagel was very good! And affordable at KRW 5,300. The mini tote bag, on the other hand, was overpriced at KRW 22,000 (~US$ 12). Highly recommended for takeaway though due to the long queue.
