Jung-gu sits at the geographic and commercial center of Seoul, encompassing Myeongdong (K-beauty and street food), Namdaemun Market, and the financial district. The food here spans the full range — from tourist-facing street stalls in Myeongdong to understated lunch joints serving office workers, and traditional Korean restaurants that have operated for decades without needing to advertise.
Excellent lattes—very aromatic and smooth with no bitterness. The caramel fig cookie was unique and delicious! Even if you’re not normally a fig newton fan, it’s still a must-try!
It was the day before new year's eve. So as you can imagine, the atmosphere was sheer chaos but lively. The butter bar felt frozen - I think it is either too cold here in Seoul or it is meant to be biscuit-like. Yummy anyhow. Strawberry Apple Tea, mums! But overall, charming little place, good for people watching. :)
My partner and I came here for our morning coffee and some cookies and we were severely disappointed. Though the food menu had a variety of sweet options, the place was freezing cold. On a day that was -12°C, the door was left open and we were able to see our breath inside. The cookies tasted amazing but they very cold, and they were unable to heat them up for us. Such a shame because inside was absolutely beautiful. Maybe one for the summer.
Korean blogger posts. Links open original posts on Naver.
