Starbucks Seongsinyeodaejeongmun Branch

Seongbuk-gu

Seongbuk-gu is home to Bukchon's quieter neighbour and Seoul's most literary neighbourhood, with independent bookshops and traditional restaurants tucked between old residential alleys. Ssangmun-dong's street food markets and the traditional teahouses of Samcheong-dong are highlights of this culturally rich but less-touristed district.