신논현 보물섬

Gangnam-gu

Gangnam-gu is Seoul's upscale business and entertainment district south of the Han River. Home to K-pop entertainment companies, COEX Mall, and the Apgujeong-Rodeo shopping strip, it attracts young professionals, tourists, and K-drama fans. Restaurants here tend toward the polished and premium, with a density of international cuisine, high-end Korean dining, and trendy cafés.