장군
Western-style Korean
Western food has been localized in Seoul over decades, emerging as something distinctly Korean in the process. Demi-glace pork cutlets, cream pasta with kimchi, and French-style brunch menus sit alongside Italian pizza and American burgers in Seoul's eclectic restaurant landscape. Many younger Korean chefs trained abroad and returned to open restaurants that blend European technique with Korean ingredients and sensibility.
Jung-gu
Jung-gu sits at the geographic and commercial center of Seoul, encompassing Myeongdong (K-beauty and street food), Namdaemun Market, and the financial district. The food here spans the full range — from tourist-facing street stalls in Myeongdong to understated lunch joints serving office workers, and traditional Korean restaurants that have operated for decades without needing to advertise.
