Hyundai Ban Branch

Dongdaemun-gu

Dongdaemun-gu is a 24-hour neighbourhood defined by its massive fashion markets, which draw wholesale buyers and night shoppers around the clock. The food scene is fast, cheap, and designed for people who eat at unconventional hours — naengmyeon restaurants that open at midnight, pojangmacha that come alive at 3am, and kalguksu shops that have served the same recipe for fifty years.