Hoho Restaurant Seongsudong Branch
Japanese
Japanese cuisine has deep roots in Seoul, shaped by geographic proximity and a long shared history. Seoul-style Japanese restaurants range from affordable sushi conveyor belts and ramen shops to high-end omakase counters. Quality fish is flown in daily, and Korean chefs often put their own spin on Japanese classics — thicker broths, spicier condiments, and seasonal Korean ingredients woven into traditional recipes.
Seongdong-gu
Seongdong-gu's Seongsu-dong has transformed from an industrial zone into Seoul's most talked-about food and culture district. Nicknamed 'Seoul's Brooklyn,' it hosts artisan roasters, pop-up restaurants, and concept cafés in renovated factories alongside high-end boutiques. The food scene rewards curiosity — the best spots are often down an alleyway or behind an unmarked door.
