Olive Young in Incheon — K-Beauty Shopping Guide

Olive Young is Korea's largest health and beauty store — think of it as the K-beauty mothership. You'll find everything from skincare (스킨케어) and sheet masks to sunscreen, makeup, and travel-size toiletries. Most stores have a "Best" or "HOT" shelf near the entrance with trending products. Prices are usually 10–30% cheaper than department stores. Tax refund is available at most locations for purchases over ₩30,000 — bring your passport. Staff are used to foreign customers and many stores in tourist areas have English signage.